The Role of Ethnicity and Race in the Way Audiences Interpret Media Mes

The Role of Ethnicity and Race in the Way Audiences Interpret Media MessagesAccording to the sociological definition of race and ethnicity, there is a close interrelation among race and ethnicity. Race has not been defined by the biological difference that it is stood on the social construct. Race does not discriminate the skin color from others which is tie in to the ethnicity. Race is defined on the social construct which based on physical and cultural features (Fulcher & Scott, 2007). Ethnicity is a general category for describing collective identities (Fulcher & Scott, 2007200). Ethnicity is based on the cultural and historical background that it means the people in this ethnic group is sharing the same language, religion and same experience of life. Ethnicity is the ethnic distinctive for the specific race. Ethnicities represent the role for separating the different race. In terms of race, people might have the racism to the different culture of others which might base on the historical colonization, the control of the western culture and so on (Fulcher& Scott, 2007). This racism also occurs in the media. The western media may intentionally neglect the people of saturnine or Asian. Media are more likely to use the white people as their main character. Although media has increased the number of the Black and Asian people in recent year on the screen, there is still the inequality in the media product. The Black and Asian people might totally disappear in nearly scene which is shot in the place with the large number of Black and Asian people (Ross & Playdon, 2001). This phenomenon provokes the anger and dissatisfaction of the Black and Asian people.Also, media may offer the slander information for those minorit... ...rom you born to die that race is innate for everyone. In this world, everyone is equal that each person might have the same right to stay in this society. Works CitedFulcher, J. and Scott, J., (2007) Sociology 3rd ed., Oxford Oxford Univ ersity PressRoss,K.,(2001) White Media, Black audience Diversity and Dissonance on British Television in Ross, K. & Playdon, P.(eds.) Black marks nonage ethnic audiences and media, London AshgateDines, G. & Humez, J.M.(eds.) (2002) Gender, race, and class in media a text-reader London SageDickinson,R., Harindranath, R. & Linn. O.,(1998) Approaches to audiences a reader, London Arnold Saltzis, K.(Professor), (2010 February 23) CULTURAL STUDIES AND THE AUDIENCE Lecture 5, University of Leicester, UKDowning, J. & Husband, C. (2005) Representing race racisms, ethnicities and media, London rational