Essay --

Corporate-level strategy and business level strategy are respectively operationalized in terms of interindustry and intra-industry variation, According to Donald W. Beard. Experts identify different levels of strategy and in many cases, a firm might consider that business and corporate matters are the same; but when divided into strategies, there is a difference. Largely, corporate levels of strategy deal with predominant issues that do not constantly embrace precisely business whereas business level strategy is seldom concerned with anything but the business position of the firm. Every day companies compete against each other to attain and sustain competitive advantages that go to the heart of the strategic mangement. What business should a company compete in and how these companies be managed, is a vital issue. This paper will analyze the business-level strategies, the corporate-level strategies, and the competitive environment to determine the corporation's most significant com petitor. 1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. Michael Porter offered three strategic options that a firm can use to overcome the five forces and achieve competitive advantage at the business level: overall cost leadership, differentiation, and focus strategies. Each strategy has the potential to allow a firm to surpass competitors within the same industry. The first generic strategy is the overall cost leadership that requires a group of related methods that include the following: †¢ Aggressive construction of efficient-scale facilities.... ...yees fit within the corporate culture believing that truly fun-loving and spirited employees bring superior customer service through their inherent attitudes that are allowed to shine without the confining regulations and propriety that so many other airlines practice. Southwest employees routinely go the extra mile to help a customer because—by and large—they genuinely care about making people happy. Just as most other wildly successful companies, Southwest’s philosophy agrees that happy employees translates into happy customers and happy stockholders. Just how and why organizations do better than other goes to the center of the strategic management. Using Southwest model, I belive the focust stragegy play an important role for the long-term success of the organization. Such strategy enable a firm to enjoy superior performance and improve its competitive position.